Updated: Aug 12, 2020
So while a majority of our consultative services stems around revenue strategy, we like to help businesses grow as a whole. As someone who has been integrated in the Internet since the 1990's, I've built, managed, and supported a number of websites for several different businesses.
When we meet with businesses, one of our intake questions is trying to identify opportunities to grow business and while 7 out of 10 times it's generally revenue strategy, we find of those 7 opportunities 5 of them have no understanding of lead generation. Just because you build a website, a social media page, and get yourself added to be crawled by a search engine doesn't simply do enough.
I realize that with the way the lead generation is transitioning to funnel based approaches, we will discuss funnels in another blog, but this topic is for those people who continue to maintain a website. Don't let someone tell you to stop your website and swap to a funnel generation method unless you have the ability to drive content and engagement to your customer and the time commitment to set everything up.
So websites. Websites are honestly in my opinion are a great lead generation tool, but the problem with a ton of websites are how their designed. So many developers build the site based on the owner's needs, the market's method, the competitor, and the developer's emotions. The problem is 9 out of 10 times this isn't effective for the user.
The other problem is technology. Sure, there are a ton of websites out there like Wix, Weebly, etc. that allow you to drag n drop and allow people who have no technical skills to build a website in minutes. The problem is not what they look like, the problem is how they function.
Recently, I visited a barber shop's website and the first thing that was stated in huge H1 tags, "WE DON'T ACCEPT CREDIT CARDS - CASH ONLY", nothing else....except the links in the navigational menu. Personally, I think this is just stupid for two reasons. From a business point, who honestly can't afford to get a credit card processor, even if it's Square, Shopify, or even PayPal? From the website perspective, you just told people who cares about the rest of the site. Who cares to find out the 32 different services you provide, the monthly haircut club, your additional products, etc.
Sure build a website, but understand the mechanics. For someone who like me who can engage a sales culture, I expect a website to engage me from intro to close. If you have a huge bounce rate, or a level of people who hit one page and never go to another page, your website is failing you and your business.
After reviewing a number of businesses, I have come across the fact that we at Revenue Growth Masters need to not only help you with your overall business strategies, but we need to help you with your lead generation tool - your website. For that purpose, we have add some simple website consultative services to help you have information in your disposal.
We're not trying to sell you something you don't need, such as a new website, but through our review services, we'll tell you what's good and well, what sucks about your website. We can look at social media, marketing, ecommerce, and other opportunities for improvement.
We also have a couple packages to choose from to be budget friendly. For more information, visit https://www.revenuegrowthmasters.com/web-consultative-services . We want you to be successful at your business, but if you have a lead generation tool, such as a website that's causing lack of business, we'll help you there too!