For nearly 15 years, I have helped businesses small and large elevate their earnings by developing business strategies that drive opportunity. This week, I have had the opportunity to help an individual who has a premium lighting store in Utah. He has kindly asked me to refrain from using his name or business but will allow me to share his experience. For this purpose, I will use the name Charles.

Charles was recommended to us from another client. He indicated that for the last two months, his sales have continued to drop. Roughly about 6 months ago, he did a nominal increase across the board to offer an increased wage and add medical benefits for his staff. While the increase was very modest, he continued to have sales. During the outbreak of COVID19, he was able to continue to drive sales by selling selective popular products on a website along with limited store hours.

However, shortly after business returning to normal hours of operation, he noticed sales were great and immediately took a nosedive. His regular customers were nowhere to be found.

As with every client, I provide an intake form for the client to fill out and return to us. I also ask for additional exhibits to be provided. After receiving these items, I immediately knew the reason why people were not shopping at his store. However, to confirm my findings, I asked him to send a survey to only people who consecutively opened emails. One of the questions included:

  • To maintain a high level of safety amongst staff and customers, would you be open to a surcharge of 8% against your total check to provide our guests with Personal Protection Equipment (PPE) If no, please indicate why:

The purpose of this question was because one of the exhibits was a receipt. Charles was adding an 8% surcharge for PPE.

The next morning after the survey was sent, results were quickly arriving. 3,200 emails were sent out. 950 emails accessed the survey and provided responses, which tells me that the customers loved his business and were actively engaged with him. The 30% open rate is great. However, looking at the specific question every time, everyone selected “no.” Furthermore, some customers indicated that they were not shopping at his store because they felt that in addition to a sales tax, an extra 8% was too much to pay.

I agreed. The average ticket price was $750. For a $1,000 order, $80 was added for PPE. Now, we all know a single pair of gloves, a disposable face cover, and a squirt of hand sanitizer doesn’t add up to $80.

Charles and I had a conversation for about 20 minutes to wrap up our findings over a PPE surcharge. He is losing customers because he is placing a surcharge on every sale for 8% to cover the expenses to provide face masks, plastic gloves, and hand sanitizer at the door.

As I indicated, if you operate a business in which customers come in and you have public restrooms, you already have an expense that is related to toilet paper, soap, paper towels, etc. The point being is that you must absorb this cost. At the end of the year, this is a business expense, which can be written off. If you and your employees are utilizing the same items that you are putting out for your staff, then it becomes a business expense.

I realize that managing a business has a lot of direct and indirect costs that may eat up

your margins. It is especially important to take an annual review of everything cost related and see if there are ways to save money. Charging your customer for your costs is not the best way.

If you would like some help with this task, reach out to us and one of our consultants can help you review your cost strategies and come up with some ways to streamline your expenses.

Remember, your customer is looking at everything. The customer experience is from when they enter the door (or website) and until the sale is generated and the customer leaves. Surcharges, shipping costs, and other related costs are just as important as traffic flow, signs, prices, etc.

#costs #expenses #budgeting #retailsales #retail #surcharge #PPE #customerengagement

Halloween is just around the corner. So we're in the mood of giving treats over tricks, but then again perhaps our treat today is a trick for you too!

Revenue Growth Masters provides businesses, groups, and individuals the opportunities for not only business Consulting, but services that include personal growth. We also are focused on individuals who are looking to try to find work and are willing to help anybody and everyone.

As someone who has worked for a corporate organization over the years, the proper cover letter, resume, and interviewing techniques are critical when applying for a job. Unfortunately, when one submits a resume, they are not automatically guaranteed an interview. Many of the websites these companies have, utilize recruiting software looking for a certain individual and the software goes out and scans the resume for certain keywords that pertain to a job for which the applicant is applying. If the applicant does not have the key words that are being scanned for, the resume is automatically sent to the holding position or even, in layman's words, the circular file. Thus, a message is sent out that they have chosen someone else or will keep your resume on file.

However, there are some cool ways that we can help the resume pass this filter. Today, I'd like to share a trick and a treat with you that I learned a while back, and I want to pay it forward. This unique tip may allow your resume to pass through the filter and land in the lap of a recruiter more frequently, but be advised, some software is more advanced than others, and you're still going to have the human element, such as a recruiter to review your resume before you ultimately get the interview. Make sure your resume looks amazing before you submit!

Here's our video on this great tip!

#tips #tricks #treats #resume #resumetips #resumefilter #recruiting #jobs #careers #careertips #revenuegrowthmasters

This day and time that we currently live in is unprecedented with a pandemic that we never expected to occur to this magnitude.  We have seen a number of situations unravel in front of our eyes from huge job layoffs, to the strong dedication of front-line responders, to a shortness of food in the grocery stores, There are a lot of uncertainties still out there.

Recently speaking to a small business owner who provides farm equipment to local farms, he indicated that they used to have a large business of replacement parts headed overseas, but due to economic conditions coupled with strong government mandates, he has started to see downturns in the global agricultural supplies of products imported to the United States.  In addition, an owner of a superfood company was also talking about reductions in fruits/produces and even growing.  When I start hearing noise from multiple sources, it’s a good indicator that we need to prepare ourselves.  Bananas, avocados, and raspberries are just to name a few.  The US cannot provide enough supply from just its fields alone. 

So a steward to all of my clients, I cannot pray for you as much as I have done. I pray that the world is able to rebound,  that this virus is eradicated or severely limited, and that life goes back to normal. In an effort to make sure that all of you are taken care of, and that your family’s have an abundance of food, it may be time to grow your own fruits and vegetables, herbs, and invest in products that are full of vitamins, nutrients, and organic food sources that drive normality.

Now, I don’t want to have this blog entry go off and scare everyone, but I think this is a time in which we need to be able to prepare ourselves to a level that we can take care of our bodies, but not overdo it. Obviously, there are some of these conspiracy theorists that like to push the prepper audience Into overdrive and create an atmosphere of hoarding.

If we do our due diligence in planning effectively for ourselves and our families without going to the overall extreme, we can help reduce stress added to the food chains.   With that said, I strongly urge all of you to make a small nominal investment and purchase seeds for various plants.  I remember as a child having a garden and it’s very easy to create and maintain!  Below, I am offering some links to seed packets you can find on Amazon and with Amazon Prime, you can get free shipping too!

On a personal note, I have gone through a transformation of my body over the last couple months.  Starting nearly two decades ago, I focused on living life and not living my body. As many Christians will make the statement that your body is a temple, which houses your soul, my temple needed some serious remodeling. 

With that said, I came across a product that not only I continue to take on a daily basis, but I stand by.   it is not only a meal substitute, but it contains over 30 + pure organic premium ingredients. I will provide that link at the bottom as well and if you use that link and make sure the referral code says “LIFESWAPPED”,  I can get you $50 off your first order and save you up to 25% off on recurring orders.  If you want to know more about the amazing company that has created this product, drop me a message and I’d love to discuss it further.  I’ll also provide a couple other products that are really good too!

Friends and fans, be safe.  I pray that all of you are well or stay well.  God bless.


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